Lindsay Abrams


Human-centered design practitioner, facilitator and coach dedicated to changing the future of media.

Currently leading design strategy for CNN podcasts & audio, where I use quantitative and qualitative research techniques to understand audience needs and motivations, bring that research to life through user personas and customer journeys, and facilitate the use of design thinking techniques to create true listener-first podcasts and product experiences.

Previously, you could find me at PRX, where I used human-centered design as a framework for helping podcasters around the world identify and reach new audiences.

I learned most of what I know about bringing an entrepreneurial and design-oriented mindset to creative work at Matter Ventures, where I got my start as a 2017 Google News Lab Fellow. At Matter, I ran our external media strategy and assisted with the sourcing and training of early-stage, mission-driven media startups.

A former reporter and editor, my pivot to media innovation began at New York University's Studio 20 program, where, as a Master's candidate, I worked with's off-platform storytelling team in a project aimed at understanding how media organizations can prepare their newsrooms to impart valuable, trustworthy information in platform-native formats.

Also at NYU, as the project manager for a collaboration with The Wall Street Journal, I lead a 12-person team in an effort to research, prototype, and test new ways to reach younger, less financially literate readers.


I'm always looking to chat with people working at the intersection of journalism, technology and design. If that's you, give me a shout on LinkedIn or Twitter or reach out over email.